If you are thinking about joining Twitter, we can help you understand the value of the social network, why it’s useful, and how it can be used for your business. If you already have a Twitter presence, we can help you to optimise your Twitter activity, understand what works, including how you can define and measure success.
Twitter is an increasingly useful business tool for:
- Marketing
- Conversation
- PR
- Engagement
- Branding
- Awareness
- Customer service
Used effectively, Twitter can bring you closer to your customers, generate traffic to your website, support customer service, extend your marketing and PR efforts, and boost brand awareness.
Are there best practices around how to use Twitter?
Yes. When any new social platform springs up, there are few rules of best practice, since users are still trying to figure out what works. As
Twitter has evolved, there are general rules around the optimal way to use Twitter and how to make the most of the channel.
However, it is equally important to recognise that these rules will vary across different industries, products, and services, and depend fundamentally on objectives.
We can help you to understand the potential risks and avoid some of the common pitfalls and mistakes by brands who have found themselves in the midst of a social media crisis.
Finally, if you think Twitter is easy, then you have to ask yourself why brands that have been using the platform for a long time still get it wrong on a daily basis. There are many users who have jumped on the Twitter bandwagon, without understanding the channel, their objectives or best
practices.
